Built From The Sidelines
READ OUR STORY
ABOUT US
We're Jeremy and Juanita, proud parents of three energetic boys who absolutely love sport.
Between coaching, managing teams and supporting our boys, you'll usually find us on a sideline somewhere. Rugby, karate, athletics, swimming, touch, league, union—you name it. Most afternoons, evenings and weekends revolve around trainings, games and tournaments.
Like many sports families, we invested a lot into helping our boys develop physically. We took them to trainings, encouraged them to practise, helped them improve their skills and celebrated their progress.
But over time, we realised something.
There are plenty of opportunities for young athletes to train their bodies, but very few opportunities to train their minds.
We saw how much confidence affected performance. How a bad game could stick with a child for days. How important goal-setting, resilience and self-belief were. We saw the difference that positive conversations, reflection and encouragement could make.
Some of our best conversations with our boys happened on the drive home after games. Not talking about scores or results, but about effort, attitude, lessons learned and what they wanted to improve next time.
That's where the idea for GOATLocker began.
We wanted to create practical tools that help young athletes build confidence, develop resilience, set goals and learn how to reflect on their journey. Not just so they can become better athletes, but so they can become stronger, more capable young people.
Everything we create is inspired by real experiences from our own family and the families we meet through sport every week.
GOATLocker isn't about creating professional athletes.
It's about helping young athletes become the best version of themselves.
Because long after the final whistle blows, the lessons they learn through sport will stay with them for life.
Welcome to GOATLocker.
We're glad you're here.
